By the time I moved to Rochester in ’98 Midtown Plaza was well past it’s prime. Major retailers had moved to the newer and arguably nicer malls in the suburbs. Much of the plaza was vacant and the stores that remained weren’t exactly draws. Although times were tough the atmosphere at the mall changed during the holiday season. Midtown Plaza filled with families. Both parents and children downright giddy to be in Downtown Rochester, visiting Midtown Plaza. The draw, however, wasn’t shopping. During the holiday season Midtown Plaza transformed into a magical place. There was a monorail which children could ride, a massive Christmas tree, and Santa of course. Combined with the permanently installed Clock of Nations, which felt oddly as though it were a member of the holiday installations, the main hall of the mall was a veritable holiday wonderland. Sure the mall had seen better days but there was something unmistakably special about the holiday installations. Midtown Plaza closed its doors shortly after the 2007 holiday season.
The Clock of Nations was saved from Midtown Plaza’s demolition. The clock underwent a much needed cleaning and minor restoration before being placed on display in the Rochester International Airport. The clock was originally slated to be moved to the Golisano Children’s Hospital upon completion of construction, but in 2016 it was announced that the clock of nations would remain on display at the Rochester International Airport indefinitely. It currently sits inside the security checkpoint of the main concourse.
In 2018 the City of Rochester brought back a little bit of holiday magic by introducing the ROC Holiday Village. The ROC Holiday Village takes place at Manhattan Square Park in Downtown Rochester and features holiday shops and food vendors on weekends in December. It opens on the Friday before the Liberty Pole lighting, which typically takes place on the first Saturday in December. If you want to kick off the holiday season in style, attend the Liberty Pole lighting ceremony and then march in the holiday parade that follows. The parade culminates at the new ROC Holiday Village!«An Open Letter to the Genesee Brewing Company -- Save 13 Cataract Street New York City From 10,000 Feet »
I would love to purchsse a print of Midtown at Christmas. Can you offer any help or direction.
Photo and video are great
You’re making me miss midtown! My parents took me there when I was a kid, and then when I got older and we stopped going, it all seemed like a dream that I could vaguely remember. When we went back in 2007, it all came back to me, so magical! I would love to see something like that come along again in Rochester.